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    Advanced Diploma in Tourism Management

    Days
    Hours
    Minutes
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    Apply by:
    01 October 2024
    start by:
    01 October 2024

    Advanced Diploma in Tourism Management

    The Advanced Diploma in Tourism Management is designed for tourism professionals who want to advance their knowledge, strengthen their leadership capabilities and prepare for senior roles within the tourism industry. The programme develops advanced skills in strategic tourism management, sustainable tourism practices and applied research to help you respond to the evolving needs of one of South Africa's most important economic sectors. Throughout the programme, you will explore contemporary issues affecting tourism, develop strategic management expertise and learn how to apply research to solve industry challenges. You will also have the opportunity to specialise in adventure leadership, event planning or tourism development, allowing you to tailor your studies to your career goals. By the time you graduate, you will be equipped to make informed decisions, lead sustainable tourism initiatives and contribute to the growth and development of the tourism industry. The qualification also provides a pathway to further postgraduate study.

    Requirements and Opportunities

    Modules & Credits

    Fees are paid per module. The programme will be completed over two years. Compulsory modules - 120 credits

    Fees are subject to an annual increase.

    Strategic Tourism Management A

    Module Fees:
    Credit: 15
    Strategic Tourism Management A and B develop students’ ability to apply strategic management theories and principles within the travel and tourism industry. The modules emphasise corporate strategy in tourism businesses operating across multiple business units. Students explore strategic planning concepts, tools and practices, alongside advanced techniques for analysis, decision-making, change management and strategy formulation. Practical case studies support the application of these concepts to tourism industry contexts.

    Strategic Tourism Management B

    Module Fees:
    Credit: 15
    Strategic Tourism Management A and B develop students’ ability to apply strategic management theories and principles within the travel and tourism industry. The modules emphasise corporate strategy in tourism businesses operating across multiple business units. Students explore strategic planning concepts, tools and practices, alongside advanced techniques for analysis, decision-making, change management and strategy formulation. Practical case studies support the application of these concepts to tourism industry contexts.

    Contemporary Issues in Tourism A

    Module Fees:
    Credit: 15
    Contemporary Issues in Tourism A and B examine current tourism trends and issues, with particular attention to the South African tourism context. Students develop their ability to interpret these developments and recognise the different areas of tourism research relevant to the sector.

    Contemporary Issues in Tourism B

    Module Fees:
    Credit: 15
    Contemporary Issues in Tourism A and B examine current tourism trends and issues, with particular attention to the South African tourism context. Students develop their ability to interpret these developments and recognise the different areas of tourism research relevant to the sector.

    Research Methodology A

    Module Fees:
    Credit: 15
    Research Methodology A and B introduce students to scientific research literature, qualitative and quantitative research designs, and research ethics. Students learn to select research designs that align with a study’s problem statement and purpose while adhering to ethical research principles.

    Research Methodology B

    Module Fees:
    Credit: 15
    Research Methodology A and B introduce students to scientific research literature, qualitative and quantitative research designs, and research ethics. Students learn to select research designs that align with a study’s problem statement and purpose while adhering to ethical research principles.

    Electives - Choose a stream and complete A and B

    Module Fees:
    Credit: 15 x 2

    Select a stream and complete Parts A and B

    Adventure Leadership IV Parts A and B

    Adventure Leadership IV Parts A and B explore leadership principles and their application within the adventure tourism sector. Students examine the differences between leadership and management and learn to apply leadership techniques to individuals and teams, taking relevant international standards and best practice into account. The modules also develop students’ ability to evaluate how leadership approaches affect colleagues, shareholders, other stakeholders and clients.

    OR

    Tourism Development IV Parts A and B

    Tourism Development IV Parts A and B examine the organisations, policies and key drivers that shape tourism development globally and in South Africa. Students analyse documents that influence South African tourism policy and explore tourism's role in economic development. The modules also cover the different levels of tourism development implementation and their guiding documents. Through case study analysis, students identify successes and gaps in implementation.

    OR

    Event Planning IV Parts A and B

    Event Planning IV Parts A and B focus on sustainable event management and the application of its principles, concepts and theories. Students explore research methods, techniques and technologies used in event management and develop their ability to evaluate the impacts of sustainable event management practices. The modules also address relevant standards and legislation.

    OR

    Adventure Leadership IV Parts A and B

    Adventure Leadership IV Parts A and B explore leadership principles and their application within the adventure tourism sector. Students examine the differences between leadership and management and learn to apply leadership techniques to individuals and teams, taking relevant international standards and best practice into account. The modules also develop students’ ability to evaluate how leadership approaches affect colleagues, shareholders, other stakeholders and clients.

    OR

    Tourism Development IV Parts A and B

    Tourism Development IV Parts A and B examine the organisations, policies and key drivers that shape tourism development globally and in South Africa. Students analyse documents that influence South African tourism policy and explore tourism's role in economic development. The modules also cover the different levels of tourism development implementation and their guiding documents. Through case study analysis, students identify successes and gaps in implementation.

    OR

    Event Planning IV Parts A and B

    Event Planning IV Parts A and B focus on sustainable event management and the application of its principles, concepts and theories. Students explore research methods, techniques and technologies used in event management and develop their ability to evaluate the impacts of sustainable event management practices. The modules also address relevant standards and legislation.

    FEES

    Fees are payable at the start of each module and payment must be received by the payment deadline to successfully register and start the programme.

    * Fees quoted are as at 2026 and are subject to an annual increase.
    Number of modules: 12
    Programme credits: 120
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